Macy’s Herald Square Beauty Floor: Revamping The Cosmetics Shopping Experience

macys01Photo Source: WWD/ George Chinsee

The Beauty Industry. The industry that will never get hit by a recession. Everyone wants to look and feel their best, right? The beauty business has been booming lately, with many designer house’s launching their own line of cosmetics. Most recently Dolce & Gabbana, Tom Ford and Tory Burch have launched their own lines of cosmetics. Gucci is rumored to launch it’s line in 2014. Retailers and department stores are catching on and revamping their beauty sections. Nordstrom recently revamped theirs and now Macy’s launched its beauty floor. An entire floor devoted to beauty. Complete with dance music playing in the background and LED projections.

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